ABOUT US
Found in 2020, a generation of young fashion lovers comes together to redefine norms and set new perspectives of how fashion is understood in its ever-evolving state. They explore the meaning of clothes through the lens of social-cultural history and creative experimentations, supported by high level of skills and knowledge. Fashion is a symbol of identity, a form of self-expression that speaks before verbal communication. Inspired by gender fluidity, body-shape differences, increasingly blurred cultural boundaries and power relations, they design clothes that are exciting, cutting-edge, and inclusive.
Like day dreams, fashion is free imagination, a thought that gives pleasure, an escape from the present reality... It can be anything you want it to be - a collision of past and future, of earth and outer space, of masculinity and femininity, or of fire and water. DAYDREAM uses skills and visions to challenge the industry and how we see the world at large.